Individualism vs Collectivism

Individualism and Collectivism Culture Abstract This essay discusses different aspects of Individualism and collectivism culture. Although every culture is different, Individualist and collectivism have a different implication for social organization. In this essay I able use my personal experience as a foreigner to help the readers understand the subject. In addition to the research I have done I was able to find information to help me fully understand how the two concepts impacted different countries such as the U. S.A, China and Burkina Faso. There are about a hundred and nighty-six countries on this planet, each one of them has a variety of cultures and traditions. Cultures are typically divided into two categories: collectivist and individualist. Individualist cultures, such as those of the United Sates and Western Europe, value personal achievement resulting in a strong sense of competition. Collectivist cultures, such as those of China, Korea, and Japan, emphasize family and w ork group goals above individual needs or desires.From a personal preference I would prefer a collectivist society but orders of social behavior change from culture to culture. I will now explain my experience coming in the United States to study. Being an international student from Burkina Faso, a country that has more than sixty ethnic groups with all different languages and dialects. I myself speak three languages, Moore my first and French second. The Western cultures are more individualist than collectivist Eastern cultures. The United States is considered to be an individualist country, so when I first got here, the transfer was very hard.I met American friends at U. G. A, despite been very nice it was hard sometimes to understand each other, as our cultures are different. The terms individualism and collectivism are usually used to express different cultures. An individualistic culture is where individuals are said to be bounded, autonomous, distinct from others, and emphasiz ing one’s own goals and agency rather than those of others (Mascolo M. F. & Li J. , 2004, p. 27). As it was stated in the first paragraph the United States is listed as having an individualist society.Some people would offer themselves, their family and friend as an anecdotal counter example to American individualism, but â€Å"both individualist and collectivist orientations may coexist within individuals cultures (Kim U. & Trandis H. C. & Choi S. C. , 1994, p. 123). For example; my best friend in Burkina Faso, born and raised there grew up to become an individualist. She say it herself, â€Å"I do not like to share†. A person may live in a traditionally collectivistic culture and may still express individualistic behaviors within that culture, just like my friend.The culture in Burkina is known for being hostile and as for myself being born there, and having a total nine siblings, we all shared everything, such as cloth, food, toys and many other things. So growing in this environment I have learned to share not only with brother and sisters but sometimes cousins. The traditional views of individualism and collectivism suggest that Eastern countries will exhibit collectivistic tendencies while Western countries will exhibit individualistic tendencies (Parker R. S. , Haytko D. L. , & Hermans C. M. , 2009). According Sen L. H. (2004).Being raised in a collectivist environment, the transition at UGA was a bit complicated. Many of my friends at UGA were born and raised in Georgia; some of them have a different way of approaching this subject. For example one of them had a total different situation than mine. He has 2 sisters and was told by his parents that if they each get something each of them have the right not to share. Since both individualist and collectivist orientations may coexist within the two cultures, it is practically impossible to say that everyone in western countries is an individualist or that everyone in eastern countries and A frica is a collectivist.As a within the communities it might be possible. For example most of the time in my country if someone is getting married everyone is pretty much invited. One will have thousands of people at their wedding to show support to the newlyweds. Studies suggest the well educated are more individualistic than the less educated. City dwellers are more individualistic than rural residents. Men are more individualistic than women, and young more than old. Thus, we need to consider peoples' experiences when interacting with them (Kanchier C. , 2007).The same individualism that has led to disaster, such as the mortgage crisis, because it was pursued to excess will also be the source of America's eventual resurgence. At its best, American individualism embraces the notion that every person matters. Increasingly, in American cities especially on the coasts, you will find that social categories are less important than individual histories. The U. S media will rather gossip about bill Clinton affair and Paris Hilton’s sex tapes than talk about important subjects that actually affects people’s life like the increasing dangerousness of tuberculosis as it becomes more immune to anti biotic.By contrast, collectivist are connected and interdependent, stressing roles and relationship, more than individual uniqueness; they are principally motivated to pure group goals rather than their own (Mascolo M. F. & Li J. , 2004, p. 27). Like individualism, within every culture there will be both individualist and collectivist people. Now lets take a look at the aspect of collectivism in China. Chinese culture is indeed more collectivist than individualist, and individualist values such as self-interest tend not to be present. (Kim U. & Trandis H.C. & Choi S. C. , 1994, p. 154). Hui in 1988 developed the individualism-collectivism scale (INDOL scale); it comprises six subscales purporting to measure a person’s collectivism orientation toward targe t groups (Kim U. & Trandis H. C. & Choi S. C. , 1994, p. 149). In his research Hui compared the scores of Chinese university students to those of American university students. Taken together, these results indicate that Chinese culture may be characterized as predominantly collectivist as well as anti-individualist. (Kim U. & Trandis H.C. & Choi S. C. , 1994, p. 154) For example the Chinese culture divorce is considered be dishonorable they believe that the marriage of two people is the union of two families. According to Luke Metcalfe, 2013, the divorce rate in china is 0. 79 per 1000people. As compared to the U. S. it is very common and some areas considered the norm. Luke Metcalfe, 2013 stated that The U. S divorce rate is at 4. 95 per 1000 people, which is the highest country with divorce rate. Individualist and collectivism have a different implication for social organization.The components of social organization presented in the book â€Å"Individualism and Collectivism† are very important; they are combined into more inclusive major components, of which there are five: values, autonomy/conformity, responsibility, achievement and self-reliance/interdependence. As an example of autonomy/conformity, an my best friend from Burkina Faso would want the right to privacy she believe that everyone should mind their own business. Their privacy should be respected. While on the other side I would believe that one’s business is also the business of the group; friends should be concerned with each other’s personal matters.Individualism and Collectivism are both needed in a society, inside every cultures will exists both concepts. I was raised in a collectivist environment but could decide to become an individualist; it may be an unconscious choice, but it happens very frequently. The two concepts have their advantages and disadvantages. When I was a kid I wanted to learn how to rollerblade because my friends knew how to. I was too proud to ask f or their help, so I have decided to teach myself how to uses the rollerblades. I certainly did, but at what cost? Multiple injuries and it took forever before I could really get the hint of it.I now realize that it would have been less painful if I just asked my friends help. Because I believe that collective work can make one attain greater success. Because together we are stronger. It is important for us readers to remember that individualism and collectivism each serve their own purposes, they are part of the reasons why our society is the way it is today. References Kanchier, C. (2007, May 12). Are you part of collective? ; we are not all individualism. How you view your-self influences how you relate to others at work. The Gazette, p. . Kim U. & Trandis H. C. & Choi S. C. (1994). Individualism and collectivism. United States of America: SAGE. Mascolo M. F. & Li J. (2004). Culture and development selves: beyond dichotomization. San Francisco: Wiley company. NationMaste. (2003-20 13). Luke Metcalfe. Retrieved from: http://www. nationmaster. com/graph/peo_div_rat-people-divorce-rate Parker R. S. , Haytko D. L. , & Hermans C. M. , (2009). Individualism and Collectivism: Reconsidering old Assumptions. Sen, L. H. (2004, May 7). Society needs individualism. The Straits Times, p.

Empowerment of Local Communities for Sustainable Tourism Essay

Tourism, recognized as one of the most economically significant industries in the world has recently perceived emerging needs for forming sustainable planning for tourism management and development. According to Murphy (1985) and Perez – Salom (2001) in order to achieving desired sustainability certain alternations via better planning and management in the tourism activity patterns and pertaining products are necessary to decrease the environmental and social impacts. Thus researchers have emphasized the significance of stakeholder collaboration and participation in the decision making process and their involvement in each stage of tourism management to achieve long lasting sustainability (Teo 2002, Garrod 2003, Azman 1999). According to Branwell and Lane (2000) the dynamic, diffuse and fragmented manner of tourism development was identified long time ago. However the diversified ways to solve problems associated with fragmentation was not achieved despite such identification (Hall 2003). Some of the challenges faced in implementing these strategies lie in the conflicting public policies enacted by respective governments which are engaged in tourism planning, management and development. Many tourism related public policies are ensnared in an energetic continuation processes with governments struggling to perceive the multitude of implications in tourism and their arbitration ways ( Caffyn & Jobbins 2003). As declared by Scheyvens in 2003 to achieve voluntary participation in desired levels for the planning processes one important precursor should be the empowerment of stakeholders in the community by involving them in the tourism development process. In the absence of empowerment in community and local levels, predictably national endeavors to develop specific identified destinations will not meet with successful results says Sofield (2003). According to Burns in 2004 it has also been established that a top to down attitude in strategic tourism planning will not stimulate or encourage stake holder participation and local commitment. Additionally according to Timothy (2000) the individual and state relationship has conventionally presented key level policy predicaments as many interest groups continue to seek government backing and funding in tourism development process. Therefore in this study major focus will be in determining the effectiveness of the statement made by Henkel & Stirrat (2001:168) to the effect of: â€Å"It is now difficult to find a development project that does not†¦claim to adopt a ‘participatory’ approach involving ‘bottom-up’ planning, acknowledging the importance of ‘indigenous’ knowledge and claiming to ‘empower’ local people† 2. Challenges of local participation in tourism planning In 2000 Hall advocated and emphasized the need in utilizing and developing a network thinking to critically analyze the involvement of public sector partnership and collaboration in tourism to develop sustainability and social capital. However, despite the many attractions of establishing a local community approach in tourism planning there are many challenges existing in the way such a process would be implemented and operated (Murphy 1988). These challenges include the manner in which to foster local participation for tourism planning and management, initiating and maintaining cooperation between public and private sectors and identifying implementation ways for local participation in tourism planning. Therefore it is vital to enhance the assimilation of management approaches in tourism planning. 3. Effective tourism planning for a sustainable development According to Hall (2003), tourism is an important concern for industry and governments as well as communities in terms of augmenting number of travelers, enhancing revenues and impacts for the communities in the tourist destinations. Tourism has the ability of impacting on both micro and macro environments and thus has been recognized as a paradoxical practice situation when adverse reactions occur where tourism can destroy tourism (Mihalic 2003). When ever tourism is not planned or managed efficiently it contains the capacity to destroy its own platform on which the tourism is based. In 1997, McVetty identified different tourism planning traditions and approaches which are commonly referred to day as following: Booster approach – concentrates on motivating and enhancing the tourist frequency. Commercial approach – concentrates on profit maximization Economic approach – focus on the resulting economic values generated via tourism related employment. Environmental approach – focus on the ecological conservation for tourist destinations Community based approach – concentrates on minimum impact and encouragement of involvement and control by local participation in tourism Integrated approach – the social development factor in tourism which takes in to account social mobilization and local participation to maximize tourism contribution towards local communities. In an integrated tourism planning approach it will take in to account a process that endeavor to bring together each individual stakeholder with their variety of experiences and attitudes. Within such a planning process, there is an opportunity for stakeholders to cooperate in arriving at temporary agreements in matters of environmental conservation, biodiversity and social welfare (Burns 2004). It has been established that this approach will be particularly beneficial for developing countries as it provides an alternative tourism approach with a people centered attitude. A variety of tourism management models were developed in the past with the rapid growth in recreation and tourism in natural destinations ( Hall 2003, Gunn & Turgut 2002). However according to McArthur (2000) the TOMM, Tourism Optimization and Management Model developed in Australia is the most successful tool introduced so far as other models failed to establish adequate stakeholder support for implementing and operating plans on a sustainable period to confirm their merits. The problem with these models was their inability to adjust to the diverse stakeholder participants and the absence of cooperative partnership for identifying standards and indicators. 4. Empowerment of local participants for effective tourism planning In 1997 France defined empowerment as a process in which households, local groups, individuals, communities, nations and regions all shape their lives along with the type of society in which they habitat. According to Boog in 2003 the recent past has used this term as a sense of group and collective empowerment. Empowerment contain diverse concepts such as facilitating relationships between individuals, contribution of power between social cultural, political domains says O’Neal & O’Neal (2003). For tourism planning the terms empowerment is regarded as a social development process encouraging and facilitating a respondent to responsive tourism attitude (Ritchie 1993). According to Sofield a vital component embedded in the process of empowerment is the application of decisions making model. Empowerment of local participants in the tourism industry represents multidimensional characteristics according to Scheyvens in 2002 who detailed them as following: Economic empowerment with lasting financial awards for the local participants Physiological empowerment for improving self esteem, pride within the local culture for their knowledge and respective resources. Social empowerment where a community’s integrity is enhanced and sustained via the tourism development process Political empowerment is a platform of democracy where people from all walks of life are invited in the participatory process and allowed to voice opinions and concerns. In 1993 Jenkins argued that local participants would express difficulties in perceiving the complicated aspects related to planning and managing representativeness in the tourism development process. He further stated that the decision making process which would need considerable time and cost may result in a lack of interest within the local communities. Therefore in order to overcome this situation and encourage local community participation in tourism management the issue of collaboration is regarded as a suitable management strategy to encourage participation. 5. Collaboration management between stakeholders and community As declared by Bramwell & Lane in 2000, it is widely acknowledge the importance in involving the many stakeholders in the process of tourism planning and management. The concept has led to the use of many collaborative partnerships and arrangements as a tool or technique with the intention of combining a range of interests to implement and develop pertaining tourism policies. To achieve successfully inclusive tourism development an accomplishment of cooperation within all planning sectors in each scale is an important concept. A significant advantage of such collaboration management is that relevant tourist destinations and respective organizations have the ability of gaining competitive advantages via a process of combining expertise, knowledge, knowhow, capital and various other resources belonging to the multi stakeholders says Kotler, Haider, & Rein (1993). Such a collaboration attempt within stakeholders can result in effective negotiations, dialogues and formulation of a community acceptable proposal in which sustainable tourism can be developed. According to Murphy (1988) the broadly based tourism policies resulting from such management policy integrations can create democratic empowerment, operational advantages, impartiality and finally a greatly enhanced tourism product to the world. Therefore it is vital to regard the entire planning process from a social phenomenon perspective where empowerment of local participants in the decision making process is given high priority. Moreover, collaboration and participation should be considered as important components of social capital that can be enriched via community complexity. 6. Recent Examples of stakeholder participation in tourism In the past clear evidence were seen of a range of individuals and organizations operating on innovative local participation led approaches in tourism management and development. Some of these examples are the Indonesian Andaman Discoveries, the North Andaman Tsunami relief flagship project which has initiated more than 120 projects in identified Tsunami affected communities. This flagship project was instrumental for aiding a large number of local communities to develop a local participatory tourism process successfully and as a result have also developed many supporting resources such as local crafts, traditional music promotions etc. The community tourism project initiated in Scotland Inverclyde tourism group has secured their funding through many resources including the national lottery. The project has achieved tremendous success through a capacity building process as a result of community involvement and partnership working. There are also visible examples to indicate the drawbacks of this concept. As declared by Manyara et al (2006) there are many obstacles in the process of developing indigenous SMTE, small and medium tourism enterprises due to constraints such as accessibility to global markets, deficiency in numeracy and literacy, access to capital and other resources, sector specific skills and insufficient government backing. Their report which concentrated in the local community participation of Kenya tourism also states that through proper legislative frameworks and policies a community based enterprise stand to benefit with better development potential and also benefit the SMTE in the longer term. Solutions cited in this report to make the Kenya tourism project successful was to integrate the requirements of allowing initiatives to be community owned, make communities fully involved in the process of tourism development and management and that these local communities should remain as the main beneficiaries of such initiatives. 7. Conclusion As declared by Mitchell and Reid in 2000 it could be stated in summary that local participation involvement in tourism management and development can be regarded as a simple categorical term defining ‘citizen power’. Within the stage of planning the research and study of social capital and social sensitivity in relation to tourism can provide great insights to the level of social impact alleviation arising from tourism on a local community through a process of relevant and strategic planning (Hall 2003). An important aspect is to consider is integrative planning to ensure minimal adverse impacts, environmental conservation, acceptance of tourism in general and overall community growth (Burns 2004). Equally it is important to consider planning with least amount of conflicts and to foster participation of local communities via controlling resources and tourism planning related decision making. The streamlining of a local community as a tourism product will aid the diversification of tourism offerings and also facilitate a meaningful economic participation in the tourism sector by the local communities. It will also generate many tourism related benefits that exceeds the primary tourism areas within a country. The research study concludes that while there is much written on this subject mainly at a conceptual level, it is vital that proper frameworks and guidelines are established for those communities searching for optimum practices and perceiving the associated benefits of tourism within the community body. It is also evident that establishing a strictly rigid guideline set will not do much to advance a sustainable tourism within the local community agenda. References Azman, A. (1999). Local participation of ecotourism the case of Bruinei ‘ Merinbum Heritage Park. Borneo Review, 10(1), 51-69. Bramwell, B. , & Lane, B. (Eds. ). (2000). Collaboration and partnerships in tourism planning. U. K: Channel View Publications. Burns, P. M. (2004). Tourism planning: A third way? Annals of Tourism Research, 31(1), 24- 43. France, L. (Ed. ). (1997). The role of government. London: Earthscan. Garrod, B. (2003). Local participation in the planning and management of ecotourism: A revised model approach. Journal of Ecotourism, 2(1), 33-52. Gunn, C. A. , & Turgut, V. (2002). Tourism planning: Basic, concepts, cases. New York: Routledge. Hall, C. M. (2000). Rethinking collaboration and partnership: A public policy perspective. In B. Bramwell & B. Lane (Eds. ), Tourism collaboration and partnerships: Politics, practice and sustainability. U. K: Channel View Publications. Hall, C. M. (2003). Politics and place: An analysis of power in tourism communities. In S. Singh, D. J. Timothy & R. K. Dowling (Eds. ), Tourism in destination communities. U. K: CABI Publishing. Jenkins, J. (1993). Tourism policy in rural New South Wales – Policy and research priorities. Geo Journal, 29(3), 281-290. Jones, E & Manyara G (2007). Community? based Tourism Enterprises Development in Kenya: An Exploration of Their Potential as Avenues of Poverty Reduction. Journal of Sustainable Tourism. Vol. 15, No. 6, 2007. Welsh School of Hospitality, Tourism and Leisure Management, University of Wales Institute, Cardiff, UK Kotler, P. , Haider, D. H. , & Rein, I. (1993). Marketing places: Attracting investment, industry, and tourism to cities, states, and nations. New York: Free Press. McArthur, S. (Ed. ). (2000). Beyond carrying capacity – Introducing A model to monitor and manage visitor activities in forests. Wellingford, U. K: CABI Publishing. McVetty, D. (1997). Segmenting heritage tourism party – Visits on Dunedin’s Otago Peninsula: A strategic approach. Unpublished Master of Tourism thesis, University of Otago, Dunlin, New Zealand. Mitchell, R. E. , & Reid, D. G. (2000). Community integration: Island tourism in Peru. Annals of Tourism Research, 28(1), 113-139. Mihalic, T. (2003). Economic instruments of environmental tourism policy derived from environmental theories. In R. K. Dowling & D. A. Fennel (Eds. ), Ecotourism policy and planning. London: CABI International. Murphy, P. E. (1988). Community driven tourism planning. Tourism Management, 9(2), 96- 104. O’Neal, G. S. , & O’Neal, R. A. (2003). Community development in the USA: An empowerment zone example. Community Development Journal, 38(2), 120-129. Perez-Salom, J. (2001). Sustainable tourism: Emerging global and regional regulation. Georgetown International Environment Law Review, 13(4), 801-837. Ritchie, J. R. (1993). Tourism research: Policy and managerial priorities for the 1990s and beyond. In D. G. Pearce & R. W. Butler (Eds. ), Tourism research and critiques and challenges. London: Routledge. Scheyvens, R. (2002). Tourism for development: Empowering communities. Singapore: Pearson Education Asia Pte. Ltd. Scheyvens, R. (2003). Local involvement in managing tourism. In S. Singh, D. J. Timothy & R. K. Dowling (Eds.), Tourism in destination communities. U. K: CABI Publishing. Sofield, T. H. B. (2003). Empowerment for sustainable tourism development (Vol. Tourism Social Science Series). London: Pergamon. Teo, P. (2002). Striking a balance for sustainable tourism: Implication of the discourse on globalization. Journal of Sustainable Tourism, 10(6), 459-474. Timothy, D. J. (2000). Cross-border partnership in tourism resource management: International parks along the US-Canada border. In B. Bramwell & B. Lane (Eds. ), Tourism collaboration and partnerships: Politics, practice and sustainability. U. K: Channel View Publications.

Discussions Essay Example | Topics and Well Written Essays - 500 words - 5

Discussions - Essay Example There are no specific instructions how to do it and lastly, it gives you a natural high. The thesis of the essay is implicitly expressed by the stating the question, why are Americans so easily lured to shop in malls in the first place? From this statement alone, we can surmise that the topic of the essay is to state the differences of malls and downtown districts in which leads to Americans patronizing malls more than downtown businesses. The main thing that holds the paragraph together is already stated by the title- Shopping in America, and it has already been assumed that American shoppers only have two means of shopping in the U.S., that is, going to the mall or downtown. Focusing on these two, the essay was developed in a block format, meaning it developed one subject before it went to another. In my opinion, I would’ve preferred an essay that was developed point by point so that one could really exemplify why malls are more frequently visited by Americans. Alas, I don’t think the conclusion was grown out of the topic that well because the truth that â€Å"American malls grow because someone with enormously deep pockets decides to plunk it down where there used to be woods or a golf course† seems to assumed and no premonition that the conclusion was going to be this was given by the essay. Now that I think about it, the essay’s development was also not very fair in the first place because while malls were exemplified and backed by fairly logical reasons why one would prefer shopping there, downtown centers were exemplified with a sense of rhetoric and ‘ad miserie cordiam’ or an appeal to the reader’s emotions. His contrasts are overdone to exemplify the faults of downtown and because of this, his preference for malls seem to be implied with the whole

An Analysis of the Current Developments in International Advertising Essay - 1

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Developing a Health Advocacy Campaign Assignment

Developing a Health Advocacy Campaign - Assignment Example Driving while drunk or intoxicated is very dangerous because the risk of car accidents increase significantly when a person has a high level of alcoholic content in his/her blood. A large number of vehicular deaths and injuries occur annually in the United States because of drunk driving. It is due to this reason that the government of the United States has taken some prevention measures in collaboration with the state governments and different not-for-profit organizations to decrease the number of incidents associated with drunk driving. â€Å"In 2013, the rate of alcohol-impaired driving fatalities per 100,000 population was 3.2, representing a 65% decrease since 1982, when record keeping began† (Foundation for Advancing Alcohol Responsibility [FAAR], 2015). Although there has been a great decrease in the number of such casualties for the last two decades, but a lot more still needs to be done to prevent drunk-driving based road accidents. The purpose of this paper is to propose a drunk driving prevention policy based on the review of some existing prevention programs and laws surrounding this public health issue. The paper also includes discussion on the challenges associated with the proposed policy and the ways to overcome those challenges to make the proposed policy applicable in all respects. The people that are more prone to drunk driving include those between 21 to 35 years of age. Therefore, the targeted population for this paper includes adults of the above-mentioned age group. Some of the ways that can be used to reduce the severity of this public health issue include revoking or suspending driver licenses, establishing DWI courts, confiscating or impounding vehicle plates, immobilizing vehicles, increasing fines and incarceration for drunk driving (Hanson, n.d.). Along with all these measures, the most important step that needs to be taken at the government and nursing organizations level is

Research and Client Advisement on Two Careers Proposal - 1

And Client Advisement on Two Careers - Research Proposal Example Unwilling to seek a Master’s degree due to cost and personal obligations, it was necessary for Open Options to satisfy these demands for careers only requiring a four-year Bachelor’s level degree. The role of human resources manager, in most industries, requires only a Bachelor’s in Human Resources in order to receive the average salary of $59,310 (payscale.com, 2011). This was the salary for Lowe’s Home Improvement and was competitive with most other industries both retail and non-retail. Educational demands in the role of human resources manager are related to basic business courses, knowledge of applicable labor laws, marketing, and organizational communication. These are typical four-year degree courses that build a rounded applicant profile for the role of HR management. The client indicated that there was a need for a working environment that required little in terms of physical labor and also one where there was a high reliance on technology in dail y role obligations. This is why Open Options determined that the career of HR manager would be best-suited to the client needs. For example, the HR manager often utilizes the human resource information system (HRIS) with is â€Å"a composite of databases, computer applications, and hardware/software necessary to store, manage, deliver present and manipulate data† (Ngai & Wat, 2006, p.299). The working condition for an HR manager is one where technology is integral to serving low-level business populations and also large-scale corporate or multinational business environments. It is thus suited specifically to accommodate needs as identified through the interview. Skills required for the role of HR manager, it was identified through research, including knowledge of human psychology above and beyond the educational degree.

Lemons and Peaches The impact of Asymmetrical Information on Essay

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Theory of Knowledge Essay (Psychology) Example | Topics and Well Written Essays - 1500 words

Theory of Knowledge (Psychology) - Essay Example Some studies have been carried out to establish how knowledge is gained, how it can be used, when can knowledge be said to be knowledge indeed, should truth be factored in knowledge etc. These factors considered in the study of knowledge consists a branch of philosophy called Theory of Knowledge (ToK). ToK as Bertrand Russell (1926) puts it is a product of doubt. He further asserts that only when you subject facts, concepts etc into sufficient doubt then you can know whether the facts, concepts etc can be said to be true and thus become knowledge. In other words knowledge is not knowledge if it isn’t true and facts, concepts, principles etc graduate to knowledge once they reach the threshold of truth. Therefore ToK ventures into four ways of knowing i.e. through emotion, language, perception (use of senses) and through reason. It also features the areas of knowledge such as Science, Arts, Mathematics, history etc while investigating how students, the actors of knowledge, gain knowledge. This paper seeks to discuss the fact that an area of knowledge is not necessarily a collection of facts. An area of knowledge, be it science or mathematics, is not a mere collection of facts even though collection of facts constitute an area of knowledge (Lehrer, 2000). Science is dependent on facts that can be ascertained to be true. A number of facts describe science. The philosophy of science entails two parts. The first part is about the process of acquiring scientific knowledge (Scientific in the sense that it can be tested and ascertained scientifically) and the second part is about the purpose, implications and uses of the scientific knowledge acquired. One most important thing to note is the fact that the facts that make up science should have a way to be tested. Therefore, an accumulation of facts alone do not make science but if the facts can be tested scientifically and ascertained, then they qualify to constitute

RULES OF EVIDENCE ADMISSIBILITY Research Paper Example | Topics and Well Written Essays - 1250 words

RULES OF EVIDENCE ADMISSIBILITY - Research Paper Example Despite the gigantic evidence presented against the suspect, the defense attorney, Johnnie Cochran was able to convince the jurors that there was reasonable doubt that O.J Simpson had actually committed crimes against him (Schuetz and Lilley, 1999). The case is America’s most publicized. However, Cochran’s success did not rely mostly on evidence or lack of it but maximized on the trivial errors committed by both the prosecutors and the Los Angeles Police Department at the crime scene and the court room (Kaplan, 2009). The tampered gloves, inconsistencies in the blood sample handling and poor crime scene management are some of the most outstanding weaknesses that Chrochan capitalized on. It was only in a later civil ruling that Simpson was charged with the wrongful death of Nicole Brown and Ronald Goldman. The blunders committed during the homicide trials contributed immensely to the suspect’s acquittal. If the detectives and attorneys involved in the prosecution had been more careful, the case could probably have ended successfully, with a â€Å"Proof beyond Reasonable Doubt† that Simpson was actually responsible for the deaths (Kaplan, 2009). This paper will highlight the mistakes committed during the trials by the Los Angeles Police Department during the homicide trial and attorneys and lawyers should improve their investigative processes. For instance, the DNA samples brought in by the prosecution were highly questioned. It was evident that the blood samples had been tampered with due to constant movement and flow of custody, where he pointed one of the custodians as a medical student. Cochran accused the police officers concerned of incompetence in handling of evidence. From all evidence, it is quite evident that someone had tried to tamper with the blood samples despite the fact that they were in the custody of the policemen. In such a scenario, the blood samples could not provide accurate results. Again, the evidence collected from the crime scene was extremely dubitable. Ogle (†¦) states that there should be a clear order in a crime scene. In O.J Simpson’s case, it was evident that many people had entered the scene before the detective had arrived and that even after his arrival, he did not establish an order of who was allowed to enter (Hunt, 1994). He left and entered the scene several times, all this while leaving different people in charge. This on its part had more serious repercussions later on in the evidence collection. The large number of people who entered the scene before the arrival of the detective may have tampered with the collected evidence and this evidence was not reliable for trial. A similar scenario is observed in the possibility of planted blood traces found on the glove during the hearings. Oscar had submitted a blood sample to the police during an interrogation. Consequently, the capacity was not recorded, creating a room for doubt that some blood could have been sneak ed out of the laboratory into Brown’s home (Kaplan, 2009). Moreover, detective Lange covered Nicole’s body with one of her blankets to protect it from photographers. By failing to use a new unused sheet, the possibility that a transfer could have occurred became inevitable. Though no foreign material was found on her, whether the blanket picked up her attacker’s prints will remain a mere speculation, for that cannot be sufficiently proven. Another weakness found in evidence handling in

The Da Vinci Code Essay Example for Free

The Da Vinci Code Essay Robert and Sophie will crack cryptex’s and anagrams with number puzzles, run from the police, and cheat death in this amazing book. For example for one of the codes they have to crack the key opens a safe deposit box at the Paris branch of the Depository Bank of Zurich. Saunieres account number turns out to be 10 digits. The digits of the first eight Fibonacci numbers: 1 1 2 3 5 8 13 21. If you like this, there are many more to come. Second of All, why I think people should read this book is because, this book has lots of information in the pages about Christianity, Da Vinci, and a lot more. So if you’re in to learning about things while you read this is definitely the book you should read. The ultimate solution is found to be intimately connected with the possible location of the Holy Grail. This all also ties in with the history of Christianity and it ties in with Da Vinci. If you think all this information is interesting wait till you read this information filled book. Last but Certainly Not Least, why I think people should read this book is because, of this fantastic story line they used in this book. The novel has several concurrent subplots interweaving the lives of different characters. Eventually, all the characters are brought together and the sub-plots resolved in the main plot at the end of the book. There is nothing that would make this story plot more amazing. The fact that it is like a detective case because, Bezu suspects Robert Langdon as a suspect of killing Sauniere in the gallery is just so genius. In conclusion, I think people should read this book for these reasons: this book is a suspenseful and thrilling novel, this book has lots of information in the pages, and last the fantastic story line they used in this book. If any of these reasons interest you I recommend this book to you. In fact, I suggest you go to your local book store and pick up this book. A little information never hurt anyone. Some Info. On Dan Brown Dan Brown was born on June 22, 1964. He grew up in Exeter, New Hampshire. He is the author of numerous best-selling novels, including the 1 New York Times bestseller, â€Å"The Da Vinci Code†. One of the best selling novels of all time. It was published early in early 2004 by Bantam Press.

Once Upon A Time By Gabriel Okara English Literature Essay

Once Upon A Time By Gabriel Okara English Literature Essay The poet of the poem Once upon a time is Gabriel Okara who is a Nigerian. He was born on 24th or 21st of April in the year 1921.In that year Nigeria got independence from Britain so at that time they were still influenced by the British culture. The background of the poem is that he is remembering the way people used to behave and interact with each other and he is comparing it with how people interact with others now. How the people used to do things with their hearts and with pleasure and happiness. It describes what happens when a traditional African culture and civilisation meets with the western culture. My personal opinion of the purpose of this poem is to outline the behaviour and personality people have at the moment and try and bring them back to the personality that people used to have, when they used to do things with emotion and with their heart The poem is a conversation between a father and his son where the son does things with emotion and the father wants to forget his fake personality and re-learn and create real personalities from his son. And he is asking the son to show him how to express true love and show real personality to others. It the first stanza the author mentions that people used to laugh with their heart they used to laugh with their emotions, when they would laugh they would do it wholeheartedly and with warmth and they used to laugh with their eyes and show pleasure with them. And know they do it with only their teeth not with their heart, meaning they do not really want to laugh but do it just to get closer to you and with their darky gloomy cold eyes they watch you and wait for you from the corner of their eyes waiting for you to leave search behind my shadow. In my opinion the words they refer to the white people who had invaded their country and influenced them with their culture. In this stanza the words ice-block-cold eyes is used these words emphasize the coldness and the inner hatred they have for you like they can freeze water with their gaze. These also make the poem feel a bit dark and cold and a slight bit sinister In the second stanza he further talks about the personalities of the people of the past he says they used to shake with their hearts here he is trying to say that when you would meet each other you will shake their hands with pleasure and with warmth and do it willingly. While their left hands search my empty pockets from this we can see that they are trying to use him to get to his money or receive something from him. This also shows that the peoples personalities are not real and true In the third stanza he is talking about when people ask you to come again and say feel at home you go there once, twice and the third time they will not let you in thinking that you are a pest and that they do not wanted to see you anymore. The words feel at home is used for when you want a guest to feel welcomed and that they belong in that household. Here he mentions that I find the doors shut on me this shows that they do not even open the door to tell him that he is not wanted and the moment but instead leaves the door closed keeping him standing outside. This also shows that when people speak they lie not telling the truth but just saying something nice to grasp their heart. In the fourth stanza he talks about how he has learned to put on faces like how outfits and masks are put on at different times, and with different people you act differently, for example in the office you act in one way to a person but when you meet them on the street you act another way to them, and how all the faces that people have on different occasions. He says I have learned too which is suggesting that he has also changed with the change of the people around him. he also mentions with all their conforming smiles like a fixed portrait suggesting that they all have the same smile all the time not showing any true emotion. In the fifth stanza he says that he has also been influenced by the people around him and he has learned to keep his true personality a secret and show the world a fake personality, to laugh with only me teeth this part is connected with the part in the first stanza they only laugh with their teeth from this you can see a comparison of what people do and what he does now. This also shows that he has changed to blend in with the environment. Here in the part where he says I have also learned to say `Goodbye when I mean `Good-riddance that is pointing out to the fact that they will, without thinking and without meaning it they will say Goodbye. He mentions forward that Glad to meet you meaning that he is happy to see you and is happy with your presence without being glad meaning that the did not wanted to talk to you and they disliked your presence and if they could they would of avoided you and its been nice talking to you, after being bored saying that they say things that they do no t mean In the fifth stanza he concludes it all saying that he does not like what he has become and he wants to be like he used to be when he was like a child so small and innocent. He points out that he really wants to learn how to laugh with emotions like you really mean it and he compares his laugh like that of a snakes fangs that shows only the teeth snakes are those menacing creatures that are full of venom and can never be trusted and to compare his laugh with a snake gives the image that the man really does not like his fake personality. This stanza sums it well by giving the image to the reader that he is not happy and satisfied with himself The last stanza is the farther asking and pleading to his son to show him how to laugh and smile like he did when he was a child. The last line sums up the entire poem really well making sure that all strings are tied The structure of the poem is really good and consistent most of the stanzas have 6 lines in them. It is a very nice poem with a nice smooth flow

Essay --

â€Å" Many risks come along with big bonuses† The burst of the housing bubble in the US caused the collapse of financial institutions and the bailed out of banks by governmental institutions resulting in the 2008 financial crisis. One of these banks was the Royal Bank of Scotland who ran out of money. Bankers were blamed for acting out of self-interest and making risky decisions. These failures will be analysed in this essay by giving answer to the following question: â€Å"How did agency theory contributed to the 2007 financial crisis?† Introductory, agency theory discusses the relationship in which one party, the principal, delegates work to another, the agent (Eisenhardt, 1989). The core idea behind agency theory is to through contracting align the interest of shareholders (principal) with that of the managers (agents) in order to maximize shareholders value. Thus, the decision-making is being separated from the party who bears the risk; therefore, problems can arise. Firstly, the principal cannot verify whether the agent has behaved appropriately (the agent and principal have partly di...

Identifying Two Unknown Species of Bacteria Essay -- Escherichia Coli

Identifying Two Unknown Species of Bacteria Materials and Methods Week 1, Day 1 (10 November 2000) The first day an unknown sample was assigned to each group of students. The first test applied was a gram stain to test for gram positive or gram-negative bacteria. The morphology of the two types of bacteria was viewed under the microscope and recorded. Then the sample was put on agar plates using the quadrant streak method for isolation. There were three agar plates; one was incubated at room temperature, the second at 30 degrees Celsius, and the third at 37 degrees Celsius. By placing each plate at a different temperature optimal growth temperature can be predicted for both species of bacteria. Week 1, Day 2 (12 November 2000) After 48 hours of incubation the agar plates were viewed. Individual colonies were tested for successful isolation by gram staining and then viewing the stained bacteria under a microscope. Isolation was successful. One colony of each unknown bacteria was transferred to an agar slant for growth. The agar slants were stored at room temperature over the weekend so that they would not grow too much. Week 2, Day 1 (17 November 2000) After 5 days of growth each slant was tested using the gram staining technique to confirm the complete isolation of the bacteria. Both isolations were completely successful. Then each sample of bacteria was subjected to a series of tests for identification. One bacterium was gram negative. It underwent four different tests. These tests were the EMB test (Eosin Mehylene Blue), the Sulfur Indole Motility (SIM) test, the Urease test, and the Simmon’s Citrate Utilization test. The EMB test checks for a bacteria’s ability to ferment lactose. This test is accomplished by placing the bacteria on Eosin Methylene Blue agar. The agar is selective for gram negative bacteria and those bacteria that can ferment lactose will have colored growth, usually a metallic green sheen. The Sulfur Indole Motility agar tests for three separate characteristics; sulfur reduction, indole production, and motility. The SIM medium is a semisolid medium; this facilitates the motility test. The medium contains sulfur, if the bacterium has the ability to reduce sulfur the medium will turn black. The medium also contains tryptophan. If the bacterium has the enzyme tryptophanase, indole will be ... ...indole, it is motile, there is no urease present and there is no coagulase activity. By deduction and logical reasoning Unknown 10a was determined to be Escherichia coli. Unknown 10b is Staphylococcus epidermidis. According to Bergey’s Manual Staphylococcus bacteria are gram positive spherical cells that occur singly, in pairs or in irregular clusters. Unknown 10b was gram positive, spherical and occurred in clusters. Bergey’s Manual also says the bacteria grow well in high salt concentrations. Unknown 10b grew well on the mannitol salt agar. The optimum growing temperature is 30-37 degrees Celsius (Bergey’s Manual). Unknown 10b grew best at 37 degrees Celsius. The lab manual and past lab results confirmed all other test results. Unknown 10b was only able to use gamma lysis, it was unable to ferment mannitol and had no coagulase activity. When comparing to past labs it is confirmed that Unknown 10b is Staphylococcus epidermidis. Unknown #10 contained two bacteria they are Escherichia coli and Staphylococcus epidermidis. References 1.Holt, John G. et al Bergey’s Manual of Determinative Bacteriology, 1994. 2.Merkel, Brian Microbiology Laboratory, 2000.

The Link Between Friendship and Moral Development Essay -- Teaching Ed

The Link Between Friendship and Moral Development The study of morality is molded by an intricately linked set of tangential issues each of which has a unique effect on moral development. Friendship and peer groups in particular play an indisputable role in helping to shape the path of moral development in children and adolescents. In evaluating various philosophical and psychological perspectives on morality, two principal arguments emerge concerning the link between friendship and moral development: in the first argument, friendships act as a positive force in fostering moral development, as they provide a background upon which children can formulate their own moral rules and values. In direct contradiction, the second argument espouses friendship and morality as inherently antithetical, relying heavily on the idea that friendship encourages subjectiveness and impartiality. The potential negative influence of peer influence on moral development is perhaps most clearly manifested in the prevalence of aggression and violence in the lives of many children and adolescents. In studying the link between friendship and moral development, then, it is crucial to consider both the positive and negative consequences that peer relations can have on a child’s struggle to develop his own individual sense of morality. The Definition of Friendship and its Relationship to Moral Development In exploring the effects of friendship on moral development, particularly in children and adolescents, it is necessary first to establish the ways in which these phenomena are related. Traditionally, friendship and morality have been viewed as separate entities independent of one another; consequently, there is little research pertaining to the specif... ... York: Cambridge University Press, 1996. Cairns, Robert and Beverley. Lifelines and Risks: Pathways of Youth in our Time.Cambridge: Cambridge University Press, 1994. Eron, L., Gentry, J., & Schlegel, P. Reason to Hope: A Psycholosocial Perspective on Violence and Youth. Washington, D.C.: American Psychological Association, 1994. Friedman, Marilyn. What Are Friends For? London: Cornell University Press, 1993. Garbarino, James. Lost Boys. New York: The Free Press, 1999. Henry, David B. "Peer Groups, Families, and School Failure Among Urban Children: Elements of Risk and Successful Interventions." Preventing School Failure, 44:3, 97-105. Piaget, Jean. The Moral Judgment of the Child. London: Routledge & Kegan Paul, 1932. Pinderhughes, Howard. Race in the Hood: Conflict and Violence Among UrbanYouth. Minneapolis: University of Minnesota Press, 1997.

Association Football and Soccer

In this soccer essay we will discuss soccer. Soccer (also called football) is the most popular kind of sports in the world. It is more than 2000 years old. Other sources say it is more than 3000 years old. The earliest forms of soccer existed in 1004 B. C. in Japan and in 50 B. C. in China. Japanese kicked a small round ball. Chinese filled heir leather ball with hair. It is known that Romans played a game that was similar to soccer. However, English Kings and Queens did not favor the game. In the UK, it was forbidden for many centuries until the beginning of the 19th century.Soccer essayIn such articles as this one, you must offer all basic information about the subject, explain the rules if it is a game and look back into history of the subject. However, it is not enough to write a good paper. You need to know the rules of writing such papers. Our online service can help you with your writing and provide you with essays of the highest quality. Like every game, soccer has rules. Now , in the soccer essay, we will discuss the rules. The game is played by two teams in a big field covered with grass. Each team consists of eleven players.Their object is to score the ball into the opponent’s goal. The rules are not difficult. The main rule states that it is forbidden to touch the ball with hands or arms (only the goalie can do it, he defends the goal). Also, players of different teams must not push or hit each other. The game is judged by the referee. There are goals at the opposite ends of the soccer field. The field has a goal box and a penalty box. Soccer players’ uniform consists of team jersey, shorts, socks, cleats, and shin guards. Every team has uniforms of different colors.Usually, the colors represent the country they play for. The World Cup is the most famous soccer championship. It is held every four years. Teams from many countries of the world compete with each other, and millions of people around the world watch the game on television at that time. It is a very competitive kind of sports that is why it is interesting to watch it. Soccer is popular with children as well. Boys around the world play soccer at their free time. This game is healthy because it involves much running. Nonetheless, it causes traumas sometimes.Soccer has simple rules; however, it is a difficult game. It is a highly strategic game that requires logical thinking, quick reaction and endurance as it is necessary to run without a rest for a long time. Players have different roles in the team. There are forwards who attack and score goals. There are defenders who help to defend the goal. The goalkeeper can touch the ball inside the goalie’s box. In this soccer essay, we discussed the game of soccer, presented basic information about it and explained its rules. Also, we considered the history of this most popular game in the world.

Language Teaching Methodology Essay

One would expect that students who consistently perform well in the classroom (tests, quizes, etc. would also perform well on a standardized achievement test (0 – 100 with 100 indicating high achievement). A teacher decides to examine this hypothesis. At the end of the academic year, she computes a correlation between the students achievement test scores (she purposefully did not look at this data until after she submitted students grades) and the overall g. p. a. for each student computed over the entire year. The data for her class are provided below. What does this statistic mean concerning the relationship between achievement test prformance and g. p. a.? 3. What percent of the variability is accounted for by the relationship between the two variables and what does this statistic mean? 4. What would be the slope and y-intercept for a regression line based on this data? 5. If a student scored a 93 on the achievement test, what would be their predicted G. P. A.? If they scored a 74? A 88? A professor in the psychology department would like to determine whether there has been a significant change in grading practices over the years. It is known that the overall grade distribution for the department in 1985 had 14% As, 26% Bs, 31% Cs, 19% Ds and 10% Fs. A sample of n=200 psychology students from last semester produced the following grade distribution:for independent- online calculator Research has demonstrated strong gender differences in teenagers approaches to dealing with mental health issues (Chandra & Minkovitz, 2006). In a typical study, eight-graders are asked to report their willingness to use mental health services in the event they were experiencing emotional or other mental health problems. Typical data for a sample of n=150 students are shown in the table.  Do the data show a significant relationship between gender and willingness to seek mental health assistance?

Pran Group Swot Analysis

PRAN  stands for  Program for  Rural  Advancement  Nationally. The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution network AMCL’s  PRAN  is an established brand of Bangladesh with an extensive sales force all over the country. PRAN  have a well-developed infrastructure for production, sales and distribution. PRAN  has proven itself as –  Local product but of international standard. . Goals: †¢ Quality maintenance and improvement. †¢ Satisfied customers. †¢ Hold on to the current customers and again gain customer loyalty. †¢ Gain competitive advantage over all the competitors. To double sales and expand production capacity every 7-8 years. †¢ To become one of the biggest names in international fruit and vegetable processing industry Scope: The market of soft drinks and beverage is very competitive. We may say that as a strong market. This project paper is prepared as a marketing plan of a product of AMCL which brand name is PRAN. Methodology: To prepare this report, standard methods of report writing have been used. For writing this report different types of data were needed to complete, tabulate and analyze. The required data were collected by using secondary sources.For collecting data from secondary sources, go through various web sites. After completion of the data, these were sorted into different categories. Limitation: The study suffered a number of limitations: 1. Lack of the part of experience of the researchers. 2. Unconfirmed accuracy of certain information acquired. 3. Lack of information from the primary source. 4. The comparisons may not be effective enough. 5. Lack of time for preparing the report. Source of data: Our source of data is internet, other company profile, published magazine by other company etc. e also collect information from our experience. Current market analysis: According to the information from different sources â€Å"Pranâ₠¬  is now the market leader in the juice sector of soft drinks market. After Pran, frutika, fruto are in the position. Most market shares are now holding by AMCL (Pran), next frutika and then fruto. Product Review: Among many of their products  PRAN’s  main product is their fruit juice and fruit drinks, which is very popular among the existing market. The product line is: †¢ Fruit juice in glass bottle (returnable): It is hygienically produced by state-of-the-art machinery.Available in  mango flavor, made from fresh local ripe mangoes. †¢ Fruit juice in glass bottle (non-returnable): This category of juice is found in non-returnable glass bottle in flavors of  mango, guava and orange. †¢ Fruit juice in aseptic pack: Available flavors in this category are:  mango, lemon, orange, pineapple, guava and mango-pine. †¢ Fruit juice in can: The fruit juices in cans are hygienically produced by state-of-the-art machine from flavors of  mango, orange an d guava. Review of competitors: Currently there are so many juice companies in our country. Among them pran is the leader of juice sector in Bangladesh.Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Shezan Juice, Rasna. Review of distribution: Pran primarily use existing distributors for distributing their product  Pran Juice  then; they make some new channels and assign some distributors to promote their product to all over the country. So pran deal with this chain: Manufacturer >   Wholesaler>  Ã‚   Retailer>   Customer Figure: Distribution Channel Company using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume.We will make our consumer by  Value Delivery Network. SWOT Analysis: Strengths: †¢ Government support:  Being the biggest local force in the industry AMCL always had government by its side. Government has been supporting  PRAN  in many ways like subsidies, export subsidies, tariffs on foreign competitors etc. †¢ First mover’s advantage: PRAN  entered the market when the product was still very new to the consumers and there was little or no presence of any other local companies with such investment. Therefore  PRAN  had the first mover’s advantage which they are still enjoying till now. Internal strength:  AMCL has a very powerful management team to guide a strong gigantic workforce. Despite its huge size  PRAN  has been able to maintain labor productivity and increasing sales. Its labor productivity is twice as much as any other local company in the market (Not foreign companies). †¢ Market share: PRAN  AMCL has a great competitive advantage over the other competitors. As mentioned earlier it is the largest fruit and vegetable processing industry in Bangladesh and holds the biggest share in markets in Bangladesh among the local companies.PRAN  has the largest sales in fruit drinks after Coca-Cola and PepsiCo. Weaknesses: †¢ External threats:  Too much competition from international organizations, for example Coca-Cola, PepsiCo, RC-Cola, Virgin Cola, Rasna (India), Shezan (Pakistan) etc. †¢ Internal weaknesses:  Large size of the business and workforce makes it difficult to manage perfectly. As a result it often causes internal conflict. Opportunities †¢ Existing competitor of the current market is not that much strong which the pran company has. †¢ Pran can be export to other countries. †¢ Existing distribution channel is being used. High growth rate in this industry. Threats †¢ Competitor can produce the same product. †¢ Downward pressure on pricing. †¢ Political instability, economy etc. †¢ New innovation from other competitors could be a threat. Marketing Strategy Positioning Pran always try to position their product through image differentiation, because related marketing, and product differ entiation. Pran will use logo and short advertisement so that people can consistently see the advertisement so the product will occupy a clear, distinctive, and desirable place in the mind of the consumer relative to competitors’ product.Pran will use USP (Unique Selling Proposition) for their product. To do brand differences that make a better differentiation or that has the potential to create company costs as well as customer benefits. A difference is worth establishing to the extent that it satisfies the following criteria. †¢ O Important †¢ O Distinctive †¢ O Superior †¢ O Communicable †¢ O Affordable and Profitable Marketing Mix: Our marketing mixes for the product  Pran  are Product Marketing: For launching a product in the market, there is some procedure that should be followed by every marketer to move in the long run.Our product will enable our customers to have a different experience to try our juice. They will be able to differentiate our product in quality which is unique in the soft drinks market. They will not be able to feel the same way for the other soft drinks in the market. Pricing Strategies: We shall charge based on â€Å"Overhead Expenses† and â€Å"Cost Plus†. Overhead Expenses include rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and maintenance.The accuracy of our costing will depend on estimating logical amounts for all categories of expenses. We have to list all overhead expense items and total they divide the total overhead figure by the number of items per month (or time period we used above). The answer is our overhead per item: Overhead + Materials + Labor = Total Cost/Item From the market research, we received the following- Company Name  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Price Fruti(250ml)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15 Mojo (250ml)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15 Pran(250 ml)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15 Table: Price of different brands.We want to charge 250 ml Pran soft drinks at the selling price of Tk. 14. On the other hand, the prices for Pran soft drinks are to be charged for 500 ml Tk. 32, for 1000 ml Tk. 60. Place or Distribution: We will primarily use our existing distributors for distributing our new product  Pran Juice  then; we will make some new channels and assign some distributors to promote our product to all over the country. We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume.We will make our consumer by  Value Delivery Network. Advertising and Promotion: The most successful advertising will be throu gh  BTV, NTV, Channel I, ATN  Bangla and RTV  which are the most popular television channels in the country. We will also use some bill-boards and leaflets and we will hold a sport event to promote the product. We will also use our experience so that we can create attention to the customers. Target market Our main target market people are the young ages people who like to drink juice very much. Mostly the school going students and the children.Beside that we also focus the young generation people. Although our main target market is young people but we also prefer the people of adult and old ages people. Forecast and Financial analysis: it just a hypothetical forecasting and financial analysis- The brands of â€Å"Pran Juice†Ã‚  will be introduced in September. We make an action program for the next four months. And we believe that, if our four month action programs will run well, then we will achieve our goals easily. June: In June we will arrange meeting with our suppl iers, dealers.And talk about our new product’s quality, product development etc. Our product is low involvement and buyers show habitual buying behavior. Then we will start production new Pran Juice. July: After meeting with the dealers we will provide sample Pran Juice to our customers for getting publicity. On the other hand we will give advertise of our new product in the Television, Radio, Bill Board, Banners, and in the Poster. Then we will launch our product in to the market. In the primary stage we will produce 250ml and 500ml can. August:After doing our successful operations of two month, at the third month we give extra benefits to the dealers and sellers to improve our sales. We will give small toys; arrange game. Observing the situations, at this stage we will produce 250ml can, and 500ml can for the consumers. In this month we will start to produce 1000ml can. And this month our product will be available in almost every shop of the country. September: In our last month of action program, if situation will favorable then we go for Divisional dealers to distribute to the whole country.Observing and analyzing we take necessary actions to develop product sales and increase our profit. In this way we will continue our production and give a particular image to the mind of every customer. Budget: This section will offer a financial overview four company as it relates to our marketing activities. We have shown break-even information. Sales Forecast: The sales forecast is broken down into the three main revenue streams; direct  Ã‚  Ã‚   sales, Web sales, consignment sales. The sale forecast for the upcoming year is based on 30% growth rate.Growth rate for year 2006 to 2010 are based on percentage increases as follows: †¢ Direct sales 20% growth rate per year †¢ Web sales 50% growth rate per year. †¢ Consignment sales 20% growth rate year. [pic] Profit/loss: January 31,2011, AMCL(PRAN) As per un-audited half yearly accounts as on 31. 12. 10 (July’10 to Dec’10), the company has reported net profit after tax of Tk. 19. 44 million with EPS of Tk. 24. 29 as against Tk. 17. 05 million and Tk. 21. 31 respectively for the same period of the previous year. Control: Our control depends on the customer satisfaction.If customer demand different things with which they feel comfortable, then we simply change our controlling techniques. Conclusion: We all know that, today’s fast moving world respect the new, innovative ideas. To keep the same pace with this situation our company had decided to launch a Juice and it has a bright future in its market. As the product is innovative, the consumers are going product will be a strong product mix for our company. And once our  Juice  will reach to the hand of our targeted customers, we will be able to capture the most market shares.

Life Span Development and Personality

This paper will discuss the life span of a business man, movie producer, aviator, and billionaire, Howard Hughes. It will also explain the psychological development and personality characteristics of the young man that was raised by a financially driven father, and mentally disturbed mother. Mother and Father Howard Hughes was born in 1905 in Houston, Texas to Howard Hughes Sr. and Allene Hughes. Allene Hughes was the biggest influence on Howard junior’s life; she constantly worried about the germs and sickness that her son came in contact with. Allene Hughes suffered from the mental disorder Obsessive Compulsion Disorder (OCD). Howard Hughes Sr. spent most of his time following oil rigs and trying to improve the process of drilling into rock. In 1908/1909 Hughes Sr. invented a drill bit that would penetrate rock, which later made him a millionaire. Hughes Sr. was the owner of Hughes Tool Company. Howard Hughes Junior attended private schools in Boston, where his interest in academics were lacking, and just as his father was mesmerized by anything mechanical. Against his mothers’ wishes, Howard Junior built a bicycle with a motor, later called the motorcycle. Orphaned In 1922, Allene Hughes went into the hospital for minor surgery, but never woke up. Allene Hughes died at 39 years of age, and Howard Junior lost his mother when he was only 16. The death of wife and mother caused a tremendous amount of grief for Howard Sr. , and Jr. Life changed for them, but especially Howard Junior. His father was unable to recover from the death of his wife, and spent the next couple of years subjected Howard Junior to many women, looking for that same happiness again. In January 1924, Howard Senior was working at his desk when he suffered a heart attack and died at age 54. At age 18, Howard Junior was an orphan, and the owner of 75% of his father’s company, making him a very rich young man. Since Howard was not considered to be an adult an unable to make business decisions, he went to court and convinced the judge that he should be declared an adult so that he could run his own affairs. Soon after the judge granted his request, Howard bought all the shares to the company from his relatives, which made him the sole owner of Howard Tool Company, which made a very nice amount of money that he used as a foundation for his future fortune. In 1925 a will was made that stated upon his death, all of his money was to be put into a medical research facility. Movies to Aviation Howard was not satisfied with just running the business that his father had left him, so after his marriage to Ella Rice in 1925, they moved to Hollywood California where he would try his hand at making movies with his uncle Rupert. In the beginning of his movie career, there were two or so flops, but soon he directed the film â€Å"Two Arabian Nights† which won the Academy Award. He went on to do â€Å"The Outlaw, Scarface, and Hells Angels†. During the making of the Hells Angels movie, Hughes became fascinated with flying, and received his pilot’s license. Not only did he fly, in 1932 he founded the Hughes Aircraft Company. Later, the military would hire him to build a large plane that would carry troops overseas; this plane was called the â€Å"Spruce Goose†. In 1938 he financed the creation of the Boeing 307, and was the beginning of the Transcontinental and West Airlines, later called TWA. This was his most profitable investment, earning him $540 million. He sold the airline in 1966. He used the earnings from the airlines to form the Howard Hughes Medical Institute. He used this medical facility to put all of his money into, to prevent the IRS from finding it. The End As far back as birth, Hughes was continually inventing or perfecting an invention. After many failed attempts, caused by his obsessive need to be perfect, Hughes suffered a mental breakdown. The obsessive compulsive disorder worsened, and the stress of inheriting his father’s company at an early age caused anxiety and paranoia became evident when he required phone taps, and private investigators. Like his mother he became obsessed with germs with continuous hand washing, and using napkins or Kleenex to touch objects and open doors. In 1950 Hughes was rarely seen in public. He left the United States and moved from country to country, and in 1972 Hughes Tool Company, his father’s company, was sold. His obsession to control his surroundings led him to be a bitter old recluse. He became weakened by the lack of food, and the effects of drug use. On a plane in 1976, flying from Mexico to Houston for treatment, Hughes dies at age 71. Because of his choices later in life, his body was unrecognizable and could only be identified through fingerprints. Conclusion Despite his mental disorders, Howard Hughes accomplished many great things. Best known for his production of movies, and aviation, his mental illness proved to be his undoing. Most diagnostics were done after his death; therefore there is no way of knowing if medical treatment would have helped him. Although he may have inherited OCD from his mother, it is also believed that his contraction of syphilis in 1930 also played a part in his mental stability. In 1976, Dr. Raymond Fowler, the President of the American Psychology Association, was asked to do a psychological evaluation from what he knew and read of Howard Hughes. After the long study Fowler concluded that â€Å"Hughes was not psychotic, he was just a disturbed man†. Life Span Development and Personality IntroductionThe Healer of the World – Karol Wojtyla, gave a breakthrough of acceptance in the world’s aim for peace, prosperity and unity.   His belief on religion was considered to be flexible as to believing that all people are created equal in blood, color, race or belief (Weigel, 2001).   The differences of such religions must not serve as a wall to hinder one from crossing the line of faith but rather, to give respect to the God being served and hailed.   â€Å"We all believe in one God† (Weigel, 2001), remarked the Saint.   His enthusiasm and love for humanity built a bridge which not all Popes were able to fulfill.   Criticized by some followers of Christianity, his motivation on reaching his prayers even to the extent of other religions gave a positive impact on those individuals who have long felt that Christianity, being the most dominant religion in the world, must reign over.Challenges faced by the PopeHis influence to the masses made him a negotiator in uniting the archipelagos of different countries; he had an amazing view of life, like a philosopher who cared for other people more than himself.   Death threats and vicious plans for assassination haunted his living daylights, but he remained calm, his deep sagacity of forgiveness lurked in every pore of his system, believing that people who have gone astray, must not be punished but be guided (Weigel, 2001).Environment’s role in molding his beliefThe factual argument to support such questions on why his perceptions, character and views were â€Å"godly† and unselfish can be traced with the kind of life he was raised, living in Poland, a â€Å"privacy-oriented† country armed with a raging belief on war, his quest in search for unity indulged him to do good, instead of enrolling in a realm where blood is shed (Weigel, 2001), believed that God was calling him for priesthood, to serve with gospels and not with armors.The institutions where he enrol led also played a large factor in molding his character, as human behavior stresses â€Å"the environment by which one is raised and the people surrounding the individual will most likely be the reasons of what you are today† (Freud & Strachey, 1962).   His family, friends and experiences in life are the main reasons why he possessed the highest level of concern for others.Psychological Theory in his behaviorAccording to developmental psychology, the sense of faith of a person is an acquired form of skill or ability, not an innate one.   It is an inherited acquired phenomenon; given the fact that a new-born baby at the time of birth is non-moral, non-thinking and non-aesthetic, all tantamount to innocence (Dimitrius & Mazzarella, 1991).Therefore, such character is gradually acquired through experience.   It can be then taken to assumption that a family, inclined with scriptures and rituals or of religion, will most likely raise religious offspring.However, a deliberativ e argument of such belief would disprove its validity given the fact that change is most likely to happen, since that the kind of environment which will later be experienced and dwelled upon to by the individual will make abrupt changes in his belief, adaptation would be suitable term (Freud & Strachey, 1962).   Not unless the atmosphere also tames such religiousness.ConclusionInstinct Theory and Learning Theory are evident in the life of the Pope, his belief, that he was being called portrays the first kind and his sense of mimicking priests illustrate his form of motivation in venturing to priesthood (Freud & Strachey, 1962). Such theories are the hugest well supported evidences why the Pope, possess the exceptional characteristic of a human being.   Concluding the existence and the explanations in his life clearly shows that there lived a person, influenced with humanistic theories, but utilized what he has acquired in the â€Å"godliest† way possible.References:Dimitr ius, J.-E., & Mazzarella, M. C. (1991). Reading People: How to Understand People and Predict Their Behavior- -Anytime, Anyplace (1 ed.). New York: Ballantine Books.Freud, S., & Strachey, J. (1962). The Ego and the Id. New York: W. W. Norton & Company.Weigel, G. (2001). Witness to Hope: The Biography of Pope John Paul II (1st Cliff Street Books Paperback Ed ed.). New York: Harper Perennial.

Summary of The X-files and the Aesthetics and Politics of Postmodern Essay

Summary of The X-files and the Aesthetics and Politics of Postmodern Pop - Essay Example ion is presented, with contrasts made between modernist notions of the art artifact and the largely kitsch or disregarded artistry that emerged in the television medium. Within the early incarnations of television it’s argued that there were largely traditional representations of reality that occurred within well-defined genre conventions. During the late 1980s the establishment of increased networks allowed for increased experimentation. It was in this wave of stylistic change that shows such as the X-Files emerged and subverted traditional genre and television assumptions. As the research article progresses Kellner considers specific elements of the X-Files that subvert these genre conventions and implement the post-modern aesthetic. One of the indications of these subversions is the implementation of traditional gender characterizations of the two main characters. Kellner notes, â€Å"This conventional delineation between reason and faith, science and the paranormal, functions critically in The X-Files since the usual gender associations are reversed† (Kellner, pg. 4). Another major subversive element the article notes is the implementation of complexity and ambiguity. It’s argued that the show’s implementation of these elements goes against traditional genre standards and as such represent one of the major enjoyment elements of the series. The article then goes on to consider how the series wavers between modernist and post-modernist notions of aesthetic production. In the third section of the article, Kellner examines pastiche as social critique within the series. One of the main examinations in these regards are the psychological and mythological elements related to the implementation of various monsters. Kellner argues that while the traditional depictions of monsters are through natural forces, the X-Files increasingly emphasizes their existence as element of social forces and societal ills. The article’s final section considers ‘the postmodern

Cellular respiration and photosynthesis Assignment

Cellular respiration and photosynthesis - Assignment Example Traversing of protons across the membrane of cell, and cellular compartment/parts is done by  a biochemical pump called proton pump. ATP is the chief origin of cellular energy, which is obtained from adenosine diphosphate through  cellular respiration & photosynthesis. The hydrolysis of ATP is quickened by a class of enzyme called ATPase. Formation of ATP from ADP and a phosphate molecule is a biochemical process that captivates energy, i.e. endergonic reaction. Due to the traversing of proton across membrane, and catalytic effect of ATPase; subsequent amount of energy is released. The released energy is used for the conversion of ADP to ATP. Biochemical energy is mandatory to execute any activity ranging from cellular to macro level. Cellular energy is derived by two processes cellular respiration and photosynthesis. Cellular respiration is the one, in which energy sources like glucose are infringed down to derive productive energy in the form of ATP. It is the process in which CO2 is produced and O2 is absorbed.  Ã‚  The process in which, glucose is produced in plants under the effect of sunlight by combining CO2 and H2O is known as photosynthesis.

Love, Beauty, and Honor Essay Example | Topics and Well Written Essays - 1500 words

Love, Beauty, and Honor - Essay Example The image of ideal appearance also undergoes constant changes. Women who were treated as the most beautiful during baroque seem to be ugly today. Modern people do not behave the same way as they did many centuries ago. The changes in the understanding of beauty, love and honor should be analyzed in detail in order to see the development of the humanity. However, it is possible if one analyzes all the periods of art development: classical, renaissance, baroque, romanticism, realism, impressionism, post-impressionism, modern and contemporary. It is necessary to stress that the notions of love, beauty and honor are closely connected with Humanities. It is possible to research these terms and changes in them only with the help of these sciences. The latter give an opportunity to resort to the use of historical facts, literature, arts and teach us to think analytically. It is impossible to view the changes in the image of beauty, love and honor without going back to some historical facts and the works of famous artists. Otherwise, the research will be plain and unreasoned. Initially, there was no ideal image of human beauty because only gods were depicted as the best-looking creatures. Nobody could be prettier than them. The majority of artists and sculptures depicted ideal bodies of gods. They seldom used ordinary people for their works. All sculptures and pictures demonstrated ideal body because the artists applied young athletes for models. It is necessary to stress that the ideal female beauty in classical period was represented by the image of Aphrodite mentioned in Homeric writings. Practically all sculptures and paintings depicted naked people. It was quite normal for classical period. There were some changes in renaissance. It should be noted that renaissance perceptions of beauty are easily seen in Botticelli’s Venus and Mars that is placed in the National Gallery in London. Thus, an ideal beauty of renaissance should have symmetrical features of her body and face, perfect alabaster skin. One should have high forehead, pale skin, the sharply defined chin, strawberry blond hair, delicate and high eyebrows, full lips, narrow mouth and strong nose. Venus depicted by Botticelli is dressed; however, it is done so that it is easy to understand that she has ideal body. The renaissance and humanism rejected the point of view that only gods can be beautiful and viewed beauty as a consequence of harmony of proportions and rational order. Renaissance artists began to stress human sexuality. The emphasis was made on female breast. Baroque period opposed to renaissance. All the artists belonging to this period resorted to the use of clearly defined planes. There was a continuous overlapping of elements and figures. All depictions looked psychologically and physically real. More bright and dramatically colors were applied. Caravaggio is the most celebrated representative of this period. The most famous pictures are: The Rich Old Man from the Parable by Rembrandt, Cupboard by Georg Flegel, The Coronation of the Virgin by Diego Velazquez, etc. The pictures and sculptures of the artists of this period demonstrated fat bodies because they were in fashion. An ideal woman of baroque should have fat hips, blond hair and deep navel. The period of romanticism was predetermined by rococo. An ideal woman should have resemblance with china statuette. This meant having thin waist, small head, roundish hips and narrow shoulders. Women wore pompous dresses

Literature Review for topic overcome resistance to change in a Essay

Literature Review for topic overcome resistance to change in a organization - Essay Example According to Asten (2011), the first strategy that can be employed is to analyze the positive together with the negative effects of the policy that is set to be implemented. In carrying out such analysis, however, it is of significance to look at specific aspects of the policy as the simplicity of implementing such policies. Asten argues that it is far reaching for the heads of any organization to implement policies that are easy to effect. In like manner, Asten is of the opinion that the compatibility of the new policy should be considered and in that regard, it should be observed that the policy should be compatible with the cultures of the organization. Another aspect of the policy that should also be considered according to Asten is the divisibility of the policy. Asten describes divisibility as whether the policy is to be implemented in full or in stages. Homer (2010) is of the opinion that whether a new policy would be implemented in a new organization depends on communication. He defines an ideal communication strategy as a situation where the heads of the organization fill the employees in on any impending changes and the employees similarly, provide the heads with their take on a new policy. Homer argues that the policy may not be favorable to the employees but presenting the policy in a positive manner makes the employees see some sense in the policy that is to be introduced. According to Jansen (2000), one way to overcome resistance to change within an organization is by ensuring that the new policy does not overload the employees in a way. Jansen makes reference to the finite pool of worry where he argues that whenever water is being poured on a sponge, it reaches a point where the sponge becomes saturated, and any more water that is added to it will pour out instead of filling the pores of the sponge. On the same basis, Jansen is of the opinion that in as much as change is necessary

Freud psychology paper-1.in Psychology. Discuss their life, work in Essay

Freud psychology paper-1.in Psychology. Discuss their life, work in psychology and theories - Essay Example His mother, Amalia Nathansohn Freud â€Å"...was an intelligent descendant of a famous Talmudic scholar... [in] Poland...† while his father, Jacob Freud, worked in a small weaving mill which he owned and managed (Puner, 1992, p. 2). His mother was 20 years younger than his father; whereas, Jacob was a widower who had 2 wives before Amalia; two sons, named Emanuel and Philipp; and two grand kids--John and Pauline, children of Emanuel. Freud was very close to his mother; she called him her â€Å"...golden Sigi† (Storr, 2001, p. 1). She indulged him in his demands, and attended to his every need. His father, on the other hand, was stern and strict; and castigated him whenever he can. Jacob Freud was Sigmund’s symbol of authority from his childhood years and all throughout his adult years. Despite Sigmund’s warring relationship with his father, he also considered him his playmate. They took walks in the foothills of the Carpathian Mountains, while sharing stor ies and thoughts along the way (Puner, 1992). In 1859, driven by financial hardship and the iron-fisted politics of the royal Habsburg Family, Jacob and Amalia Freud, together with Sigmund, and younger daughter Anna, migrated to Vienna; while his half-brothers, Philipp and Emanuel, together with Emanuel’s family, took a different route and ventured to England where they eventually became successful in the textile business (Reef, 2001). The Freuds lived in a little apartment in a Jewish neighborhood, in the Glockengasse section of Vienna. Their family grew rapidly, adding four girls: Rosa, Marie, Adolfine, and Pauline; and a boy, Alexander, to the brood (Reef, 2001). Life was not easy for them but their predicament did not trample their father’s spirit. Sigmund often described him as an optimist who was â€Å"always expecting [for] something to turn up† (Reef, 2001, p. 15). Jacob Freud always emphasized the value of education. He taught Sigmund as soon as he was able to understand; and enrolled him in school when he reached the right age (Reef, 2001). Sigmund always enjoyed learning; he had an unquenchable thirst for knowledge and because of his passion for education, he quickly adapted to this new challenge, and became one of the topnotch students in his class (Reef, 2001). His diligence, as well as his mother’s undying support, awarded Sigmund certain comforts that not all of his family enjoy--his own cabinet, his own room, and an oil lamp. He spent his free time reading books, jotting down details of his dream, and observing happenings on the street (Reef, 2001). He chose to eat in his room to be closer to his books; and befriended other kids, one of which was Eduard Silberstein, whose thirst for knowledge matched his (Puner, 1992). His other siblings grew up in his shadow and were on-lookers as he won prices and excelled in school (Reef, 2001). Some members of his family, his sister Anna for instance, gave up her dreams to make w ay for Sigmund’s studies. His family obeyed his wishes, and supported him in his endeavors. Despite his unrelenting demands, he had a kind heart and enjoyed the simplicity of his life; did not yearn for material possessions (Puner, 1992). In 1873, at 17 years old, he graduated from the Gymnasium and decided to pursue a medical degree at the University of Vienna. But before he decided this course, he intended to study law, and dreamt of becoming a high ranking official in the government. He was influenced, at that time, by a poet who professed that he

Business law Case Study Example | Topics and Well Written Essays - 1250 words

Business law - Case Study Example The customer or other persons should be protected from harm not only while he is performing a business transaction but also while entering and leaving the premises. This case comes under the purview of Occupier’s Liability Act 1957. The Occupiers Liability Act 1957 regulates occupiers liability to visitors or customers who pay visit to their premises. S 1(2) of the Act defines ‘visitors’ as persons who enter the premises with the permission by the occupier. The Learned Wig is a shop where visitors are invited to do a business transaction. As per the law, visitors are those persons who have the express or implied permission of the occupier to be on the premises to carry out a transaction. Therefore, Henry was a visitor to the occupier’s premises and hence comes under the provisions of this Act. If Henry was a trespasser the case would have come under the Occupiers Liability Act 1984. Section 2(4)(a) of Occupiers’ Liability Act 1957 declares that a warning will only discharge the occupiers’ duty regarding danger, but the warning should be reasonable and must possess necessary guidelines to avoid such dangers. In Henry’s case there was no warning implying Henry to keep away from the pile of books, which was going to fall on him. A simple warning like ‘do not touch’ or ‘enter at your own risk’ could not be treated as warning because it is totally insufficient to invite the attention of the visitors against the danger waiting for them. The warning provided by The Learned Wig is not specific and is a willful desistance from taking liability of injuries caused by their negligence. The warning, which the management has put, was nothing but a sign cautioning the customers, and the same had hidden motives and was not expressive to the visitor or to the customer, and hence it cannot be treated as a sufficient warning under th e proviso. The legal approach is based on the